Gem Glow's Sparkling Success

Case Study of an Jewelry Cleaning Brand Digital Transformation

Gem Glow Jewelry Cleaner


Increase in Sales Conversion


Increase in Call Rate


In-store Purchase Increased


Gem Glow, a premier jewelry cleaner website, entered the digital marketing arena in 2019 with a vision to enhance in-store purchases, boost sales conversions, and elevate overall conversion rates. However, despite offering top-notch jewelry cleaners, Gem Glow faced challenges in gaining visibility, improving user trust, and maximizing sales. Recognizing the need for expert assistance, Shane Adams, the marketing executive of Gem Glow, approached AnjasDev Digital in 2021 to address these issues and revitalize their digital presence.


Gem Glow encountered several challenges before seeking the services of AnjasDev Digital:

Low Visibility and Trust

The website struggled to stand out in a competitive market, and users lacked trust in the brand’s online presence.

Complex User Experience

The existing website layout and navigation posed challenges for visitors. This hindered seamless exploration of Gem Glow’s range of jewelry cleaning products.

Underperforming Sales Team

The sales team faced difficulties in effectively communicating Gem Glow’s unique benefits, resulting in lower call conversion rates.

AnjasDev's Digital Marketing Strategies

Conversion Rate Optimization (CRO)

The first thing we did at AnjasDev was add congruency. The team focused on aligning colors, images, and text to create a seamless user experience. This built trust among customers. The website layout was revamped, adhering to the "Keep It Simple Stupid" strategy for easy navigation.

In addition, we used emotive headlines and authentic images. The use of compelling headlines and genuine images resonated with the audience, fostering a connection with the brand.

Brand Awareness Campaigns on Social Media

AnjasDev orchestrated a comprehensive social media campaign targeting adults aged 25-54, emphasizing various ad formats and placements on Facebook and Instagram.

Sales Team Enhancement

AnjasDev assisted Gem Glow in recruiting a sales team, ensuring they were well-versed in Gem Glow's features and the attached "deeper" benefits.

The team was trained with a focus on empathy and reflective listening, promoting cross-selling to solve customer problems effectively.

Results Achieved

After implementing AnjasDev Digital’s strategic interventions, Gem Glow witnessed significant and measurable improvements across key performance indicators.

150% Increase in Sales Conversion

The CRO marketing strategy achieved a remarkable 150% increase in sales conversion rates through meticulous congruency and simplifying user experience.

200% Increase in In-Store Purchases

In-store purchases experienced an outstanding 200% surge, attributed to the precisely targeted brand awareness campaigns on social media platforms, including Facebook and Instagram.

10x Call Conversion Rate Increase

The newly trained and empathetic sales team contributed to a substantial 10x increase in call conversion rates, demonstrating a more practical approach to problem-solving and cross-selling.

What Gem Glow Says

“We’ve been in the jewelry cleaning business for five years and started using digital marketing in 2020. James and Xavier from AnjasDev Digital managed to increase our in-store sales by 200%. Unlike bigger agencies, James put in 101% effort for small companies like us.”

Shane, Gem Glow Marketing

Investing in AnjasDev Digital’s services, particularly in Conversion Rate Optimization (CRO), can be a game-changer for your business. AnjasDev Digital is not just an agency; we are your partners in success, committed to bringing your vision to life and exceeding your expectations. Your journey to digital success starts here – where every click counts and every conversion matters.

Elevate your brand with AnjasDev Digital and watch your business sparkle in the digital realm.

AnjasDev – Where innovation meets results

Ready to take the leap? Contact us today for a consultation, and let's propel your business to new heights. Your digital triumph awaits.

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