LinkedIn B2B Advertising
Use the power of organic & paid LinkedIn marketing to generate quality leads for your B2B sales team
B2B digital marketing starts with LinkedIn
If you sell to other businesses, you need a strong LinkedIn strategy. With more than 90 million senior-level influencers and 63 million decision-makers, it’s unsurprising that 80% of B2B online leads are generated via LinkedIn.
What do our LinkedIn B2B Advertising services include?
With everything from strategy creation to campaign analysis, we can help you achieve your LinkedIn objective of choice, whether it be to generate leads, drive website traffic, or build brand awareness.
We work with data-tracking tools to gain insights that pinpoint where each campaign went right (or wrong), ultimately improving your strategy.
Ready to get started? Take your business to the next level with Anjas Dev.
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Why Choose AnjasDev LinkedIn B2B Advertising Services?
Engage Your Target Customers at the Right Time on the Right Platform
Anjas Dev is an award-winning digital marketing agency that provides goal-oriented advertising solutions. Our primary focus is to help businesses increase their client retention rate and maximize conversion opportunities.
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FAQs About SEO services
LinkedIn Ads allow you to pay for your content to be shown to your specified target market on the LinkedIn digital platform.. Ads can be pictures, video or text ads and you can use ads to promote your content, like ebooks.
LinkedIn Ads allow you to target your audience so your ads are only shown to a specific industry within a particular location. You also can run powerful micro targeting campaigns meaning you can focus your campaigns on specific companies for account based marketing (you can even refine your ad targeting to seniority levels within an organization). Or only show your ads to a select segment of your own database and no one else. That’s powerful stuff.
It works on a bidding system like other ad platforms, and allows you to show your ads to the audience of your choice.
You can target specific demographics, locations, companies, control cost per click and budget through the central LinkedIn Campaign Manager Access. Ads can be served in a variety of formats across the network, including:
- Sponsored content – image and video format, these ads appear in the LinkedIn news feed and can be displayed on mobile devices, tablets, and desktops.
- Sponsored InMail – this option lets you mass-deliver private messages straight to the inboxes of your audience and can be shown on all placements.
- Text ads – text-based, small and brief, these ads display off to the side of the site’s news feed and are available only for desktop placement.
As your LinkedIn advertising agency partner, we can help you identify the right ad format and placement for your campaign. Get in touch with one of our team, and we’ll draw up a plan together.
Once you’ve activated your ad account, you can start creating and managing your campaigns. LinkedIn ads are highly customisable, so you can add your own text, designs, destination, target audience, bid type and budget. LinkedIn Ads works in a similar way to other social media advertising such as (Facebook Ads, Twitter Ads) so if you’re already running these elsewhere, you’re one step ahead.
Like all bidding systems, the cost of LinkedIn advertising depends on your targeting and your competition.
Expect to pay anything between $0.50 and $15 per click. As your LinkedIn advertising agency, we optimise your spend to ensure you get the most value from each click.
92% of B2B marketers think so.
Linkedin typically costs more per lead than other platforms but the ability ‘get granular’ and target a segment of your market (eg senior executives, directors and managers in a chosen industry) means your budget is it a lot more focused and you’ll typically be able to eliminate wasted time and cost if it’s set up correctly. That’s the power of a good LinkedIn ad.
According to SiriusDecisions, an astounding 80% of B2B online leads have their origins in LinkedIn. And these aren’t just any leads: a recent study by HubSpot has found that web visitors who arrive from LinkedIn are almost 3 times more likely to convert (at a rate of 2.74%) when compared to visitors from Twitter (0.69%) and Facebook (0.77%).
Typically between a few weeks and up to 2 months is a rough estimate. In most cases, you will begin seeing results from your LinkedIn advertising campaign within a few weeks. But as B2B sales cycles are typically longer, it might take longer to break-even and then move towards a positive ROI.