Influencer Marketing
Sophisticated influencer campaigns that deliver results
Reach Your Target Audience and Boost Engagement
You can rely on our team of experts to identify the influencers in your industry, build strategies to reach your audience, improve engagement, run advertising campaigns, monitor KPIs, and collaborate with influencers to approve content.
What do our Influencer Marketing services include?
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As a part of our commitment to customized strategies, we start by learning your business. Our team wants to know about your company’s goals, products, and industries. With that knowledge, we can create a custom strategy that targets your audience and delivers stellar results.
We go a step further, however. Your dedicated outreach specialist will create a custom Influencer Marketing Playbook which will help us evaluate if influencer marketing is a great fit for your business.
Our team of influencer marketing strategists will review our database of influencers to determine the opportunity and strategy our client should pursue and what platforms to use. We’ll present a sample of targeted influencers in your industry, along with a campaign contract that we’ll send to influencers.
With an understanding of your business, competition, and goals, our team can take the next step of researching your target audience. Using your existing audience data, your dedicated outreach specialist can discover your ideal shopper’s favorite social media platforms and influencers.
Our research goes beyond platforms and influencers. Our team also takes an in-depth look at your target audience’s wants, as well as pain points, when it comes to products or services in your industry. With this data, we can develop an influencer strategy that appeals and resonates with your target audience.
Next, your dedicated outreach specialist creates your custom, performance-driven influencer strategy. Based on our research, plus the power of IBM Watson, we can develop a campaign that considers the search patterns of your target audience and their influencer preferences.
Once your outreach specialist completes your strategy, they share it with your team for approval. You’re encouraged to ask questions, as well as provide suggestions. After you approve the plan, we take the next step in launching your influencer marketing campaign.
With a data-driven, custom strategy developed, your dedicated outreach specialist compiles a list of influencers in your market. While your target audience may follow dozens of influencers, the list your specialist creates focuses on influencers that align with your strategy.
How do we decide which influencers offer your company the best fit? With data-driven research that analyzes not only an influencer’s audience and brand but also their performance as an influencer. That means our team assesses critical factors in influencer marketing, like followers, views, and engagement.
Following our in-depth assessment of influencers, your dedicated outreach specialist compiles an influencer matching report. This report provides an overview of potential influencers to partner with, as well as a summary of their performance.
With your influencer(s) chosen, your dedicated outreach specialist reaches out. If the influencer(s) voices interest in representing your brand and product online, our team begins the process of arranging their services. For your convenience, we handle all the legal aspects of the campaign including contracts.
After your influencer signs on, your dedicated outreach specialist updates your team. While a quick update, it keeps your company in-the-loop about how your influencer marketing campaign is progressing. Plus, it keeps with our tradition of open communication with clients.
Once your influencer creates your custom content, which may range from one or more sponsored posts, our team reviews them. We check the visuals and messaging, ensure the content aligns with your brand guidelines, and give your influencer the go-ahead to publish.
As a data-driven, performance influencer marketing agency, we understand the importance of data. That’s why we provide your company and dedicated outreach specialist the resources to track the performance of your influencer marketing campaign.
To do that, your dedicated outreach specialist sets up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We also develop a unique tracking code for your sponsored posts, which allows your team to determine which users came from influencer marketing.
We understand that digital marketing, as well as influencer marketing, is a new investment for many companies. With your dedicated outreach specialist, it becomes easy to see how your influencer marketing campaign benefited your business.
Your outreach specialist routinely meets with your team to go over the results of your campaign, as well as answer any of your questions.
Ready to get started? Take your business to the next level with Anjas Dev.
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Why Choose AnjasDev Influencer Marketing Services?
Engage Your Target Customers at the Right Time on the Right Platform
Anjas Dev is an award-winning digital marketing agency that provides goal-oriented advertising solutions. Our primary focus is to help businesses increase their client retention rate and maximize conversion opportunities.
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FAQs About SEO services
The AnjasDev influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous social media influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers and content creators, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.
Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the influencer marketing campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.
At AnjasDev, our influencer marketing agency strategies are customized based on the individual business and its unique needs and goals. Generally speaking, the cost of influencer marketing varies based on the size of the individual’s follower base. However, AnjasDev seeks to gain as many placements as possible by simply providing free product to key influencers. Once we have audited your influencer marketing strategy, we will work together to determine a budget and the right influencers that will be the best fit for you, whether they’re micro-influencers, macro-influencers, or beyond.
At AnjasDev, our influencer marketing agency tracks results by creating UTMs or coupon codes for every influencer a client works with and for each influencer platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.
By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If a socially powerful influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with social media influencers and content creators whose individual brands and audiences align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.